Having a clear Go-to-Market strategy is essential for successful launches and feature releases. How the process operates can vary from business to business, but will contain all if not most of the following pieces. This post covers who participates and what these strategies contain.
Tag: product marketing
Hiring a Product Marketer
Product marketing can be a difficult role to fill. Knowing what their role within an org will be, what skills they should have, and what they will do, and how they will be measured are critical. This post will walk you through where to start.
How To: Pre-qualify products or features for development
Before you launch into a full Go-to-Market (GTM) process, you must decide whether or not a product or feature release will make it into the product roadmap. Developing a product roadmap is conceivably one of the more difficult things a business will do, and this post attempts to ask the questions needed before moving forward.
How To: Identifying your ICP
The Ideal Customer Profile, or ICP, is most commonly used by the sales team, to prospect and qualify leads. Knowing what an ideal customer looks like will help with segmentation strategy and lead scoring.
How To: Building buyer personas
When you talk to B2B marketers about their target audience, they will often talk in terms of personas (and if they are not, they likely need to refine their strategy to be targeted). Below I explain the importance of personas and how you can build your own.
How To: Create the perfect product brief
Every product or feature release requires a detailed product brief. This gives the entire organization insight into the what, how, and why a product is being launched. Here’s how to get started.
WTF is Product-Market Fit?
Whether it’s written out as Product-Market Fit or Product/Market Fit, you need to understand and have it for your marketing program to be successful.