Public Relations is an art. Those who do it either got it, or they really really don’t. The challenge is, good or bad, if you decide to use an external agency, you will have to manage them. If you don’t have experience doing this, you will more than likely not get the results you want.
Tag: pr
Do you have a crisis management & communications plan?
This is for every business to ask themselves. This post covers the what, who, and how of creating a basic crisis management and communications plan that can help hinder or even prevent bad publicity.
Analyst Relations: Gartner and the elusive Magic Quadrant
Everyone wants to be tight with Gartner – and you can too. This is an intro into Gartner that will serve as a primer for how you can build your analyst relations strategy.
How To: Build an Analyst Relations program
This is a primer for anyone trying to understand the world of analyst relations and how they fit into your marketing program.