You’ll eventually be asked to build a marketing strategy for something you’ve never done before, and when that moment comes, just know you’re not alone no matter how much experience you’ve had.
Tag: 101’s
What is Jobs To Be Done (JTBD)?
Jobs To Be Done is a framework for customer needs. It was coined by the late Clayton Christensen from HBS and can be used to help your business be customer-centric.
Building a scrappy first growth marketing campaign
Every start-up’s #1 focus is growth – most often first through product, then sales, and finally marketing. If it’s a “first time” experience with marketing, the biggest question is where to start and how to keep momentum.
How To: Creating a Go-To-Market strategy
Having a clear Go-to-Market strategy is essential for successful launches and feature releases. How the process operates can vary from business to business, but will contain all if not most of the following pieces. This post covers who participates and what these strategies contain.
How To: Build a Lead Management strategy
A clear lead management strategy is essential for any business who would like to have a scalable and measurable pipeline. This post walks through how to implement the basics so you don’t have to deal with untangling a Frankenstein of a data mess later on.
Workshop: B2B Marketing Foundations
If you’re new to B2B marketing and/or looking to hire your first marketing hire for your business, you will need to grow your foundational knowledge in B2B marketing (hint: it’s not like B2C – although it has similar foundations). Read more on how to participate!
How to manage your PR Agency
Public Relations is an art. Those who do it either got it, or they really really don’t. The challenge is, good or bad, if you decide to use an external agency, you will have to manage them. If you don’t have experience doing this, you will more than likely not get the results you want.
How To: Creating a polished presentation – for the non-designer
Whether you’re using classic PowerPoint, collaborating in Slides, or even feeling a bit creative and using Keynote – well designed presentations can be difficult to pull off without a bit of design help, but definitely not impossible.
How To: Pre-qualify products or features for development
Before you launch into a full Go-to-Market (GTM) process, you must decide whether or not a product or feature release will make it into the product roadmap. Developing a product roadmap is conceivably one of the more difficult things a business will do, and this post attempts to ask the questions needed before moving forward.