Missed last week, but back on track this week. Here are some good new and old reads that I found interesting.
What is Jobs To Be Done (JTBD)?
Jobs To Be Done is a framework for customer needs. It was coined by the late Clayton Christensen from HBS and can be used to help your business be customer-centric.
Setting up Google Analytics Views for B2B Marketers
Sometimes good things are for free.* I’m referring to Google Analytics, the best bang for your buck when it comes to understanding what’s going on with your website. So what’s the best way to leverage it?
Sunday Readings, #2
It’s been another heavy week with what’s going on in the world today. A lot of my time has been sucked into reading more into the dialogue around systemic racism. Don’t worry, there’s marketing too, but as marketers we have to understand the world we live in as much as market to it.
What to do when you don’t know what to do #BLM
It’s an incredibly unsettling time in America. We’ve already been struggling with COVID-19, the economy, and isolation. And now, the spotlight is on racism.
Sunday Readings, #1
Something new – originally called Good Reads* – I’m now going to try and post some thoughts and articles every Sunday of things that I’m reading and think you should read too!
B2B marketing requires patience
This is the fourth and final post in my series What I talk about when I talk about B2B marketing. This post is focused on the third of the three key takeaways: B2B marketing requires patience.
What it feels like to work for a category leader
It seems that every shiny new start-up is trying to take a stab at category creation, but as haphazard in the way that new start-ups are being built and funded, new “categories” are being created.
B2B Marketing is a team game
This is the third post in my series What I talk about when I talk about B2B marketing. This post is focused on the second of the three key takeaways: B2B marketing is a team game.