Hiring a Subject Matter Expert (SME) when you’re early into your business can be a great idea – especially if they have influencing power and/or have the ability to establish themselves – but what should you hire them as?
Category: Thoughts
What to do when you don’t know what to do #BLM
It’s an incredibly unsettling time in America. We’ve already been struggling with COVID-19, the economy, and isolation. And now, the spotlight is on racism.
Sunday Readings, #1
Something new – originally called Good Reads* – I’m now going to try and post some thoughts and articles every Sunday of things that I’m reading and think you should read too!
What it feels like to work for a category leader
It seems that every shiny new start-up is trying to take a stab at category creation, but as haphazard in the way that new start-ups are being built and funded, new “categories” are being created.