You’ll eventually be asked to build a marketing strategy for something you’ve never done before, and when that moment comes, just know you’re not alone no matter how much experience you’ve had.
Category: Problem Solving
How I project manage
Marketers know that there are a million possible things they could be working on, and like all things, if it’s not organized, it will certainly be forgotten. Unfortunately for marketers, because their work is often so visible, this is not acceptable. This post is about how I keep organized.
Hiring an SME into your org
Hiring a Subject Matter Expert (SME) when you’re early into your business can be a great idea – especially if they have influencing power and/or have the ability to establish themselves – but what should you hire them as?
How to convert your website visitors
Converting web traffic from “unknown” to “known” (aka a lead) is as much of an art as it is a science. It all comes down to understanding why a person would be willing to give you their information.
POV: What health tech marketers should be doing right now
In the time of the world’s largest medical crisis, this is a major opportunity for health tech companies to shine. Businesses that can directly help should be taking the time to make smart moves to grow their reputation. This is my POV on what health tech marketing teams could do to support.
How to evaluate your brand
When you’re evaluating a marketing program, one of the first things you may look at is the brand. But where should you start and what should you do when it comes to evaluating your brand’s effectiveness?
Pivoting your marketing in times of uncertainty
B2B marketers know that planning effective marketing campaigns take time and run long. So, what happens in terms of uncertainty? A pivot of course, but the big question remains: how?
Communicating during difficult times
As COVID-19 brings uncertainty to the world, brands are struggling with what to say. Inboxes are filled with emails from every brand seemingly trying to communicate their feelings about what is happening, so how should you communicate, or if you need to communicate.
Your marketing budget was cut, now what?
Every senior marketer will need to manage or participate in managing a budget at some point in their career. When a business is doing well, it’s easy to get money (as long as you’re demonstrating ROI, of course). But when a business is not doing well, marketing is often one of the first places to cut a budget. So what do you do?