Sometimes good things are for free.* I’m referring to Google Analytics, the best bang for your buck when it comes to understanding what’s going on with your website. So what’s the best way to leverage it?
Category: Metrics That Matter
B2B marketing metrics that matter
Marketing metrics are a dime a dozen. Conversion rates, CAC, marketing contribution, visits, followers – where do you start? It’s incredibly easy for a marketing organization to become overwhelmed by data fatigue. This post is designed to help you understand what the metrics are, how they can help your program, and help you focus.