Understanding why are you winning and losing business is critical in building successful marketing programs. Knowing where customers minds are at: what the special sauce is to lead them to put pen to paper, or why they are just saying no, will help you adjust your strategy and help the business keep track of the health of marketing and sales.
Category: 101’s
How To: Do a last minute trade show with a booth
This guide is for anyone who isn’t quite sure where to start when it’s your and your company’s first time ever sponsoring a trade show booth.