You’ll eventually be asked to build a marketing strategy for something you’ve never done before, and when that moment comes, just know you’re not alone no matter how much experience you’ve had.
Category: 101’s
Sunday Readings, #6
Can you believe another week has gone by? We are almost halfway through July (insane, I know). Plus, I start a new job tomorrow – which means I’ll have a little less time to leisurely read, but I’ll make sure to keep up with this the best I can!
How to market to new audiences
Buying power within an org can often shift. For example, in martech it could be assumed that the marketer is the buyer, but it can just as well be the product team or tech teams are involved as well. So how do you market to audiences you’ve never marketed to before?
Leveraging proprietary research to build credibility
The core of every marketing program is content, and a pinnacle of content is developing proprietary research. Not every business can do this (well), and those who can will reap great benefits.
What is Jobs To Be Done (JTBD)?
Jobs To Be Done is a framework for customer needs. It was coined by the late Clayton Christensen from HBS and can be used to help your business be customer-centric.
Setting up Google Analytics Views for B2B Marketers
Sometimes good things are for free.* I’m referring to Google Analytics, the best bang for your buck when it comes to understanding what’s going on with your website. So what’s the best way to leverage it?
B2B Marketing is a team game
This is the third post in my series What I talk about when I talk about B2B marketing. This post is focused on the second of the three key takeaways: B2B marketing is a team game.
B2B marketing is complex but doesn’t have to be difficult
This is the second post in my series “What I talk about when I talk about B2B marketing.” This one is focused on the first of the three key takeaways: B2B marketing is complex.
What I talk about when I talk about B2B Marketing
There’s plenty of things to say, but the key themes are: B2B marketing is complex, a team game, and requires patience.