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A Rogue Marketer

About

I’m Joanna. I’m a senior marketer with 12+ years of experience in B2B enterprise technology, SaaS, and media at global businesses. I’m a full-funnel marketer with extensive experience as a strategic leader and operator in demand gen and marketing ops, product marketing, sales marketing, and PR/Comms.

Additionally, I’ve supported 3 exits, led/supported 7 rebrands, led 5 new platform/product launches, and managed budgets ranging from $1MM – $8MM. I have built product & brand marketing, ops, and demand gen teams from scratch with 10 years of management experience.

In addition to marketing skills, I am an excel aficionado, project management obsessed (ask me about Asana), and and ardent believer in goal setting.

Outside of the office you can find me hanging out with my miniature schnauzer, Dita, traveling (clearly on hold for now, but was last in Tel Aviv, Grand Canyon, Austin, Lofoten Islands, and the Canary Islands), working on my rose garden, or cooking and baking.

Recent Posts

  • How I create strategies for marketing programs I’ve never done before
  • How I project manage
  • Creating a 30-60-90 that works for you
  • Sunday Readings, #6
  • Hiring an SME into your org

Categories

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  • Marketing Activations (6)
  • Marketing Tech (1)
  • Metrics That Matter (2)
  • People Management (4)
  • POV (2)
  • Problem Solving (12)
  • Reads (7)
  • Reviews (2)
  • Thoughts (4)
  • Writing (3)

Archives

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  • February 2020 (3)
  • January 2020 (2)
  • December 2019 (1)
  • October 2019 (2)
  • September 2019 (1)
  • August 2019 (1)
  • June 2019 (2)
  • May 2019 (2)
  • March 2019 (1)
  • September 2018 (2)
  • November 2014 (1)
  • September 2014 (1)

About

A Rogue Marketer was conceived as a side project for Joanna to share her POV on marketing and build a community of marketers to chat, share, and learn.

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