Something new – originally called Good Reads* – I’m now going to try and post some thoughts and articles every Sunday of things that I’m reading and think you should read too!
Month: May 2020
B2B marketing requires patience
This is the fourth and final post in my series What I talk about when I talk about B2B marketing. This post is focused on the third of the three key takeaways: B2B marketing requires patience.
What it feels like to work for a category leader
It seems that every shiny new start-up is trying to take a stab at category creation, but as haphazard in the way that new start-ups are being built and funded, new “categories” are being created.
B2B Marketing is a team game
This is the third post in my series What I talk about when I talk about B2B marketing. This post is focused on the second of the three key takeaways: B2B marketing is a team game.
B2B marketing is complex but doesn’t have to be difficult
This is the second post in my series “What I talk about when I talk about B2B marketing.” This one is focused on the first of the three key takeaways: B2B marketing is complex.
What I talk about when I talk about B2B Marketing
There’s plenty of things to say, but the key themes are: B2B marketing is complex, a team game, and requires patience.
How to convert your website visitors
Converting web traffic from “unknown” to “known” (aka a lead) is as much of an art as it is a science. It all comes down to understanding why a person would be willing to give you their information.
It’s never too late to be kind
I’m taking a human moment from my regular posts on marketing to share something personal.
POV: What health tech marketers should be doing right now
In the time of the world’s largest medical crisis, this is a major opportunity for health tech companies to shine. Businesses that can directly help should be taking the time to make smart moves to grow their reputation. This is my POV on what health tech marketing teams could do to support.