Every start-up’s #1 focus is growth – most often first through product, then sales, and finally marketing. If it’s a “first time” experience with marketing, the biggest question is where to start and how to keep momentum.
Month: April 2020
Be creative about your marketing activations during COVID-19
It’s time to face reality: your business is likely not a priority purchase during COVID-19, so how do you break through to prospects when everyone is feeling a bit anxious and burnt-out?
Invest in your brand
What is a brand? First thoughts often default to a visual identity, but brand goes far beyond that. In a crowded market, the need to strategically invest in branding is becoming more important than ever – how do you stand out?
A B2B buyer journey is not linear
Years of foundational marketing education has taught us to do (B2B) buyer journey mapping as a progressive linear path. Unfortunately, as marketing evolves, channels and consumption habits change, and an overwhelming amount of competing opportunities (aka other tech) arises, the path is no longer a path.
How To: Creating a Go-To-Market strategy
Having a clear Go-to-Market strategy is essential for successful launches and feature releases. How the process operates can vary from business to business, but will contain all if not most of the following pieces. This post covers who participates and what these strategies contain.
Hiring a Product Marketer
Product marketing can be a difficult role to fill. Knowing what their role within an org will be, what skills they should have, and what they will do, and how they will be measured are critical. This post will walk you through where to start.
How To: Build a Lead Management strategy
A clear lead management strategy is essential for any business who would like to have a scalable and measurable pipeline. This post walks through how to implement the basics so you don’t have to deal with untangling a Frankenstein of a data mess later on.
Pivoting your marketing in times of uncertainty
B2B marketers know that planning effective marketing campaigns take time and run long. So, what happens in terms of uncertainty? A pivot of course, but the big question remains: how?
Workshop: B2B Marketing Foundations
If you’re new to B2B marketing and/or looking to hire your first marketing hire for your business, you will need to grow your foundational knowledge in B2B marketing (hint: it’s not like B2C – although it has similar foundations). Read more on how to participate!