Public Relations is an art. Those who do it either got it, or they really really don’t. The challenge is, good or bad, if you decide to use an external agency, you will have to manage them. If you don’t have experience doing this, you will more than likely not get the results you want.
Month: March 2020
B2B marketing metrics that matter
Marketing metrics are a dime a dozen. Conversion rates, CAC, marketing contribution, visits, followers – where do you start? It’s incredibly easy for a marketing organization to become overwhelmed by data fatigue. This post is designed to help you understand what the metrics are, how they can help your program, and help you focus.
How To: Creating a polished presentation – for the non-designer
Whether you’re using classic PowerPoint, collaborating in Slides, or even feeling a bit creative and using Keynote – well designed presentations can be difficult to pull off without a bit of design help, but definitely not impossible.
Communicating during difficult times
As COVID-19 brings uncertainty to the world, brands are struggling with what to say. Inboxes are filled with emails from every brand seemingly trying to communicate their feelings about what is happening, so how should you communicate, or if you need to communicate.
Current Obsessions – March 11, 2020
There’s plenty of cool new things to obsess about these days, here are a few of my current favorites across several categories.
Your marketing budget was cut, now what?
Every senior marketer will need to manage or participate in managing a budget at some point in their career. When a business is doing well, it’s easy to get money (as long as you’re demonstrating ROI, of course). But when a business is not doing well, marketing is often one of the first places to cut a budget. So what do you do?
How To: Pre-qualify products or features for development
Before you launch into a full Go-to-Market (GTM) process, you must decide whether or not a product or feature release will make it into the product roadmap. Developing a product roadmap is conceivably one of the more difficult things a business will do, and this post attempts to ask the questions needed before moving forward.
Good Reads – March 3, 2020
Here are some good posts and articles I’ve read recently.