The Ideal Customer Profile, or ICP, is most commonly used by the sales team, to prospect and qualify leads. Knowing what an ideal customer looks like will help with segmentation strategy and lead scoring.
Month: February 2020
Marketing Tech: Understanding Shopify
Shopify, the behemoth of the ecommerce world. Anyone who has any association with ecomm businesses or has spoken to anyone associated with the ecomm world has heard of Spotify – but exactly what is it and why is it a big deal?
How To: Building buyer personas
When you talk to B2B marketers about their target audience, they will often talk in terms of personas (and if they are not, they likely need to refine their strategy to be targeted). Below I explain the importance of personas and how you can build your own.