You’ll eventually be asked to build a marketing strategy for something you’ve never done before, and when that moment comes, just know you’re not alone no matter how much experience you’ve had.
How I project manage
Marketers know that there are a million possible things they could be working on, and like all things, if it’s not organized, it will certainly be forgotten. Unfortunately for marketers, because their work is often so visible, this is not acceptable. This post is about how I keep organized.
Creating a 30-60-90 that works for you
You’ve landed a new role – congratulations! For senior folks, you know the first things you’ll want to do is absorb and assess as much as possible while determining your strategy and this includes the ever omnipresent 30-60-90. For those who haven’t built one themselves before, where do you start?
Sunday Readings, #6
Can you believe another week has gone by? We are almost halfway through July (insane, I know). Plus, I start a new job tomorrow – which means I’ll have a little less time to leisurely read, but I’ll make sure to keep up with this the best I can!
Hiring an SME into your org
Hiring a Subject Matter Expert (SME) when you’re early into your business can be a great idea – especially if they have influencing power and/or have the ability to establish themselves – but what should you hire them as?
Sunday Readings, #5
We’re now halfway through the year – it feels like decades have gone by since the beginning of this pandemic. There’s an overabundance of content to read. This week I decided to read the seminal classic – Positioning by Al Ries and Jack Trout – originally written in 1980 – but here’s some other stuff too.
How to market to new audiences
Buying power within an org can often shift. For example, in martech it could be assumed that the marketer is the buyer, but it can just as well be the product team or tech teams are involved as well. So how do you market to audiences you’ve never marketed to before?
Sunday Readings, #4
From hosting a workshop, freelancing, mentoring, chatting with investors, and tossing around a start-up idea with one of my own mentors – this week was a fun one! Of course, there were also a lot of great articles, so read on.
Leveraging proprietary research to build credibility
The core of every marketing program is content, and a pinnacle of content is developing proprietary research. Not every business can do this (well), and those who can will reap great benefits.